Thijs Cobben
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Speaking

Talks & Speaking

At your seniority, one good keynote per quarter is worth more than a year of LinkedIn posts. I run three talk shapes — pick the one that fits your event.

Talk A · 45 min keynote
Suitable for: data conferences, tech summits, architecture tracks

From Hollerith to dbt: what 130 years of data history tells us about AI

The Hollerith 1890 census, Rome’s quinquennial census, Tang dynasty huji registers — recurring patterns of governance, schema drift, and analyst burnout, mapped onto today’s lakehouse and agentic-warehouse architectures. The audience walks out with three pattern checks to run against their own platform on Monday morning.

Pattern recognitionAI architectureData history
Talk B · 30 min
Suitable for: CDO days, data leadership forums, innovation tracks

The DIKW pyramid, re-cast for the age of AI

Russell Ackoff’s pyramid (1989) with Impact added as the modern apex. Where the LLM/agent layer slots in — and where it is being mis-slotted. Concrete examples from senior practitioners on what changes about data architecture once Wisdom isn’t human-only.

DIKWAI strategyLeadership
Talk C · 60 min fireside
Suitable for: closing keynotes, storytelling slots, senior practitioner audiences

The Forty-Year Patterns: war stories from a Data Alchemist

Five stories from FT, Vroemm, SURFsara, Rabobank, Booking.com — each one a pattern that keeps recurring in 2026. The red/green CEO dashboard. The FT tag-management system. The ML model nobody trusted. Optimised for the slot where the audience wants storytelling, not slides.

War storiesStorytelling40 years

Programming a data conference?

These three talks are available for autumn 2026. I’m open to keynotes, panel appearances, and fireside formats.

Get in touch →Book a call first
Thijs Cobben

Helping senior data leaders at European mid-market organisations build trustworthy, AI-ready foundations.

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